When discussing needs and wants in an advertising context, Rae needs a Kombucha Wonder Drink because she wants to quench her thirst.
Answer the following statement true (T) or false (F)
False
Needs are the basic, often instinctive, human forces that motivate us to do something, such as thirst. Wants are "needs" that we learn during our lifetime, such as wanting a Kombucha instead of a Pepsi.
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In testing account balances, haphazard sampling is an acceptable method of sampling provided the auditor believes the sample to be which of the following?
a. Statistically sound. b. Representative of the population. c. Representative of the sample. d. In the upper stratum.
________ use the phone, Internet, and social media to find new leads, learn about customers and their business, or sell and service accounts directly
A) Outside salespeople B) Sales managers C) Sales assistants D) Technical sales-support people E) Telemarketers and online sellers
Answer the following statements true (T) or false (F)
1. The contingency approach was a management philosophy in the 20th century. 2. Diversity issues are found in the areas of gender, culture, age, and education. 3. Sexual harassment definitions are continually evolving. 4. Education diversity has decreased managers’ ability to seek help from employees. 5. Ethics in business is constantly evolving to match emerging norms and values and varies from country to country.
________ is any business activity that creates value in the delivery of goods and services to consumers for their personal, nonbusiness consumption.
A. Merchandising B. Distribution C. Stocking D. Wholesaling E. Retailing