Which of the following is NOT one of the four main roles performed by marketing communication?
A) to inform
B) to entertain
C) to persuade
D) to remind
E) to build relationships
B
You might also like to view...
Offset is a form of countertrade where sellers receive full payment in cash and agree to spend a substantial amount of the money in the country where they are trading within a stated time period
Indicate whether the statement is true or false
The form that serves as authorization to withdraw materials from the storeroom is known as the:
a. Materials requisition. b. Purchase order. c. Purchase requisition. d. Returned materials report.
Wings Co issued a $15,000, 60-day, discounted note to Rocky Mountain Bank. The discount rate is 7%. The cash proceeds to Wings Co is ________
a. $15,000 b. $13,950 c. $15,175 d. $14,825
Constrained decision making is more characteristic of product/trademark franchising than business format franchising
Indicate whether the statement is true or false