A narrow-scope market strategy:
A. provides substantial protection against competitors.
B. can be thought of as taking a "portfolio" approach to dealing with uncertainties.
C. is like putting all your eggs in one basket.
D. does not provide the entrepreneur an opportunity to build up specialized knowledge and expertise.
Answer: C
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Within perception, the actual object, message, or event represents
A) reality B) objective reality C) subjective reality D) a ?lter
Although quick responses to customer questions are preferred, providing correct information is always the first priority.
Answer the following statement true (T) or false (F)
Through informal talks with employees, managers realized employees thought their plant would close, resulting in massive layoffs. A few were already seeking other employment. The managers responded promptly and aggressively to this rumor, assuring employees of the health of the corporation and the reasonable security of their jobs. Your managerial know-how tells you that these managers are attempting to
A. ignore inaccurate information because they know the truth eventually will become known. B. respond to inaccurate grapevine information to minimize the damage such misinformation might cause. C. eliminate the grapevine. D. use the grapevine as a managerial tool. E. reduce the credibility of information from the grapevine.
Blythe, an accountant for Credits & Debits, acquires a negotiable instrument from Eton by promising to pay its face value in thirty days. Blythe acquires the status of an HDC when she
A. acquires possession of the negotiable instrument. B. agrees with Eton to buy the negotiable instrument. C. pays the face value due on the instrument. D. transfers the instrument to another party.