Companies normally select brand ambassadors for the buzz marketing programs based on:
A) the age, income, and gender matching the brand's target market
B) the level of acceptance of new products and new technologies
C) devotion to the brand and the size of their social circles, families, reference groups, and work associates
D) their knowledge and experience with the brand
C
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When developing a questionnaire, the six Ws (who, what, when, where, why, and way) are used when ________
A) defining the issue B) choosing question wording C) avoiding generalizations and estimates D) determining the content of individual questions
Which statement is not true concerning the clustering solution if the variables are measured in vastly different units?
A) The clustering solution will not be influenced by the units of measurement. B) Standardization can reduce the differences between groups on variables that may best discriminate groups or clusters. C) It is desirable to eliminate outliers. D) We must standardize the data by rescaling each variable to have a mean of zero and standard deviation of unity.
Recent advances in technology have enabled service firms to provide ______.
A. useless information to their customers B. critical information to their customers C. costly information to their customers D. technical information to their customers
XYZ manufactures four types of plywood panels. Each product must go through the following operations: patching, grading, gluing, and baking. The time requirements for each panel, the capacity available, the minimum production requirements, and the profit contributions per panel are tabled here. How many decision variables does this LP problem have?
A. two
B. three
C. four
D. eight