Gonzales, Aronson, and Costanzo (1988) trained home energy auditors to describe uninsulated attics as "naked," and to point out that small cracks lose as much heat as a hole the size of a football in the living room wall
Compared to homeowners exposed to the typical appeal, those exposed to the new appeals were more likely to follow the auditors' recommendations. Why? The new appeals
a. made the problem of energy loss more vivid and noticeable to homeowners.
b. showed homeowners how to change their energy use habits.
c. addressed the self-interest of the homeowners.
d. elicited a public commitment from homeowners to conserve energy.
Answer: A
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