________ involves one-to-one personal communication with a customer.
A. Advertising
B. Personal selling
C. Social media marketing
D. Sales promotion
E. Public relations
Answer: B
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________ involves categorizing consumers in terms of user status and usage rates
A) Demographic segmentation B) Benefit segmentation C) Behavior segmentation D) Geographic segmentation
Which of the following was the top consumer fraud in number of victims identified in the U S Federal Trade Commission report?
a. foreign lottery scams b. advance fee loan scams c. fraudulent weight-loss products d. credit card insurance
The method of revenue recognition where the seller collects parts of the selling price in cash and at the same time recognizes as expenses each period the same portion of the cost of goods or services sold as the portion of total revenues recognized is called the
a. completed contract method. b. direct payment method. c. installment method. d. cost-recovery-first method. e. cost-recovery-last method.
A manufacturer employing a(n) ________ strategy focuses much of its promotional investment on the end-user consumer.
A. exclusive distribution B. push C. limited distribution D. pull E. selective distribution