Which type of ad is designed primarily to elicit a positive affective response rather than to provide information or arguments?
A) one-sided message
B) two-sided message
C) fear appeal
D) emotional ad
E) comparative ad
D) emotional ad
You might also like to view...
Using Weber’s definition, who was the most charismatic?
a. Richard M. Nixon b. Bill Clinton c. Adolf Hitler d. George W. Bush e. Donald Trump
If I used four t tests to make comparisons between four groups on which I had collected data, the probability of a Type I error would be:
a. .05. b. .01. c. .14. d. .19.
What is the difference between overt and covert behavior?
What will be an ideal response?
The bias stemming from the likelihood that those who offer to participate in certain kinds of surveys differ systematically from those who are less likely to offer is known as
a. selection factors. c. self-selection. b. volunteer bias. d. stratified selection.