A contract to deliver dollars for euros in six months is both "buying euros forward for dollars" and "selling dollars forward for euros."

Indicate whether the statement is true or false.


Answer: TRUE

Business

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Avoid _________________ acronyms, especially if your readers are unlikely to be very familiar with them

a. corporate b. overusing c. scientific d. familiar

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PepsiCo and Coca-Cola sponsor traveling carnivals in rural Latin America to encourage product trial. This element of marketing communications is called ________.

A. personal selling B. sales promotion C. direct marketing D. advertising E. public relations

Business

If a corporation declares a 2-for-1 stock split, which of the following is true?

A) The amount of stockholders' equity doubles as a result of the split. B) The amount of capital stock doubles as a result of the split. C) The price of each share will be doubled as a result of the split. D) A stockholder who previously held 100 shares will have 200 shares after the split.

Business

Which organization was formed in 1947, is headquartered in New York, and is the largest professional organization serving the field?

A. Chartered Institute of Public Relations B. International Association of Business Communicators C. Public Relations Society of America D. National Association of Government Communicators E. International Public Relations Association

Business