Compliance with the law is just the baseline for effective and responsible managerial action
a. True
b. False
Indicate whether the statement is true or false
True
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A ________ is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment
A) sales budget B) company sales forecast C) sales quota D) company sales potential E) market potential
Referral samples are most appropriate when there is a limited sample frame and when respondents can provide the names of others who would qualify for the survey
Indicate whether the statement is true or false
JP Wholesalers is one of the largest wholesalers of wooden furnishings in the country. Recently, the company opened a chain of stores called JP Designer Homes that has become popular due to the good reputation the company has as a wholesaler
The company has now started acquiring smaller retail chains and consolidating its position in the market. Which of the following trends is reflected in this scenario? A) the shift toward self-service retailing B) the decline of superstores and megastores C) the decline of the voluntary chain distribution method D) the rise of franchise organizations and joint partnerships E) the blurring of distinctions between retailers and wholesalers
Fox Scully received an e-mail promoting a new financial services institution that offers surprisingly low mortgage rates
The e-mail asked customers to provide their address, date of birth, Social Security number, and current mortgage information in order to receive a free loan quote. Suspicious of the offer, Fox researched the company and discovered that the e-mail was fraudulent. This is an example of ________. A) cold calling B) phishing C) crowdsourcing D) data mining E) viral marketing