A systematic, critical, and unbiased review and appraisal of the basic objectives and policies of the marketing function-and of the organization, methods, procedures, and people employed to implement the policies-is called a(n)
A. marketing analysis survey.
B. marketing information system.
C. marketing audit.
D. MIS report.
E. management review.
Answer: C
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Answer the following statements true (T) or false (F)
1. Some organizations do not require any formalization because they are so small. 2. The formality of an organization is defined by the extent to which structures and processes of the organization are written down and expected to be followed. 3. Organizations need to align their formal structures and systems with the environment. 4. There is one best way to structure an organization.
Sparrow Corporation The items listed below were identified while preparing a bank reconciliation for the checking account of Sparrow Corporation as of March 31, 2012. Sparrow's balance according to the general ledger ? Bank statement balance $18,500 Outstanding checks 2,700 A customer's NSF check returned by the bank 350 Bank service charges 100 Deposits in transit 1,000 Interest earned on the
checking account 60 Refer to the information presented for Sparrow Corporation. How will the interest earned on the checking account be handled within a bank reconciliation? A) Add to the balance from the company records B) Subtract from the balance from the company records C) Add to the bank statement balance D) Subtract from the bank statement balance
360-degree feedback includes input from:
a. team members, customers, and supervisors. b. team members and customers. c. team members only. d. supervisors only.
Throughput would be a measure of performance under which perspective of the balanced scorecard?
A) Internal business B) Customer C) Financial D) Learning and growth