A well-designed ad does all of the following except:

a. Attracts the target audience
b. Holds attention
c. stresses key information
d. Appeals to emotion


d

Communication & Mass Media

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A key distinction between the verbal and nonverbal systems of communication is that ______.

a. animals do not possess a verbal system of communication b. the verbal system is based on haptics, whereas the nonverbal system is based on kinesics c. the verbal system is based on symbols whereas the nonverbal system is signal based d. the verbal system regulates communication whereas the nonverbal system complements communication

Communication & Mass Media

The research team at Wardsworth Corp is comprised of six men and four women. All of the men are soccer enthusiasts and detest anything related to fashion, whereas, the reverseis true for the women

This resulted in the formation of factions within the team, with the men discussing various sports events, while the women talked about fashion. What are such factions called? a. Cliques b. Dyads c. Deviates d. Trios

Communication & Mass Media

A(n) __________ is an enduring conception of right or wrong, good or bad.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

As an audience member, Thomas prefers speeches to be clearly organized, and prefers a linear, step-by-step structure. Which of the following types of cultures does Thomas most likely come from?

A) low tolerance for uncertainty B) individualistic C) collectivistic D) high tolerance for uncertainty

Communication & Mass Media