Amy's Drive-Thru, a fast food facility, offers healthy, sustainably grown veggie and vegan fast food at higher prices than its competitors in the market and has a drive-through and indoor seated casual dining operation. What strategy is Amy's Drive-Thru using to gain competitive advantage?
A. a focused low-cost strategy
B. a best-cost provider strategy
C. a low-cost provider strategy
D. a differentiation strategy
E. a broad differentiation strategy
Answer: D
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a. An issued check that the company forgot to record on its books b. Bank service charge c. Outstanding checks d. NSF check
An intensive distribution strategy is most suitable for which consumer product category?
A) convenience products B) unsought goods C) shopping products D) luxury products E) materials and supplies
Which of the following statements about decision-making is true?
A) Risk should not be taken into account. B) Objectives should be quantitative and not qualitative. C) Opportunity cost should be considered. D) Sunk costs should usually be taken into account.
Quality function deployment (QFD):
A) determines what will satisfy the customer. B) translates customer desires into the target design. C) is used early in the design process. D) is used to determine where to deploy quality efforts. E) all of the above