When structuring a speech for a hostile audience (negative interpretation, a lot of knowledge), the speaker should:

a) move from areas of agreement to areas of disagreement.
b) include a question and answer session.
c) emphasize action.
d) encourage audience participation and feedback.


ANS: a

Communication & Mass Media

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Whenever Don works in a small group, he tends to negatively evaluate the actions or feelings of other group members. Don is taking on the individual role of the _____

Fill in the blank with the appropriate word.

Communication & Mass Media

Which of the following terms suggests that groups starting out the same may end up in very different places?

A. multifinality B. feedback C. interdependence D. nonsummativity E. open system

Communication & Mass Media

Sometimes people try to persuade others not to use a cell phone while driving by telling them that many auto accidents can be tied back to cell phone use. What kind of reasoning is this?

a. criteria to application b. cause to effect c. effect to cause d. reasoning from symptoms

Communication & Mass Media

Cypher notes that it is important to study popular images (i.e. magazine articles) of disability because they

a. Help us to see how to produce more entertaining articles b. Function to create and reinforce our cultural meanings c. Can tell us what it is really like to live with a disability d. Provide objective information about disability cultures e. All of the above

Communication & Mass Media