Define each of the elements of a rhetorical situation and explain how each of those elements affected
the success of your first speech in this course.
What will be an ideal response?
The speaker; the audience; the occasion; the speech [student experiences will vary but answers
should demonstrate an understanding of the rhetorical situation and provide evidence to support
conclusions.]
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Answer the following statement(s) true (T) or false (F)
1. Hill & Knowlton is credited with initiating the idea of media tours, which the agency first implemented for its largest client, the American Iron and Steel Institute. 2. In response to intense criticism, Burson-Marsteller refused to represent controversial clients like big tobacco companies. 3. Due to numerous incidents of corporate wrongdoing in the 1950s and 1960s, consumers demanded that businesses establish codes of ethics and integrate CSR into standard business practices. 4. As one of the earliest advocates for CSR, Howard Bowen called on businesses to consider how their policies and actions impact society. 5. When determining the effectiveness of public relations campaigns, return on investment is a more quantifiable and defensible measurement than the Advertising Value Equivalency tool.
A __________ is a set of attitudes, beliefs, and predispositions about the how, where, when, who, and what of the information reception and encoding process
Fill in the blanks with correct word
Reluctant testimony is the opposite of __________.
A. biased evidence B. opinion testimony C. subjective evidence D. peer testimony
Like other countries, Great Britain's movie industry produced one war movie after another during the war. ___
Indicate whether the statement is true or false