Which section of the marketing research report presents the findings of the research, organized around the objectives of the study?
A) body
B) results
C) conclusions
D) recommendations
E) none of the above
B
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Naomi is afraid to go to a dentist, but she has a severe toothache. Her sister has recommended she go to Dr. Tompkins because he guarantees pain-free dentistry. Assuming Naomi visits Dr
Tompkins, she can only evaluate his dental techniques through ________ qualities. A) operational B) local C) search D) experience E) positioning
Rachel is frustrated with her boss, Ross, at the Vitamin Villa. She has expressed an interest in reorganizing the shelves to spiff up the store. She knows that if she could do this, then it would be easier for customers to find what they are looking for. She doesn’t feel listened to or valued by Ross. Rachel has a
a. Low level of job gratification b. High level of job dissatisfaction c. Low level of job satisfaction d. Low level of depression
Congress enacts the Ad Restriction Act (ARA) to limit advertising in certain circumstances. The ARA will be considered valid if it directly advances a substantial government interest A) ?and goes no further than necessary to achieve its purpose
B) ?without regard to how "far" it goes. C) ?and the parties affected by it can elect how "far" to go in applying it. D) ?and goes further than necessary to ensure full coverage.
_____ refers to the difference between planned and actual performance
a. Decomposition b. Variance c. Scope validation d. Scope creep