The term structure of interest rates is the relationship between ________
A) the present value of principal and coupon rate of the bonds
B) the general expectation of inflation and nominal rate of return for bonds
C) the general expectation of inflation and real rate of return for bonds
D) the maturity and rate of return for bonds with similar level of risk
D
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(n) _______ is a computer-based information system that provides a flexible tool for analysis and helps managers focus on the future.
A. IT synergy web B. collaborative IT system C. group-web D. flexible computing system E. decision support system
After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop. The concepts must then be converted into a tangible
A. marketing program. B. macromarketing agenda. C. marketing concept. D. micromarketing agenda. E. marketing strategy.
Subliminal perception refers to
A. the process of seeing or hearing messages without being aware of them. B. the process of being brainwashed to the point of acting in a way that is contrary to or inconsistent with ones normal behavior. C. the ability of a person to understand the allegorical meanings behind words, sentences, or paragraphs communicated in writing or speech. D. the inability of a person to communicate due to lack of background knowledge or experience. E. a person's innate ability to read non-verbal cues like body language and facial expressions.
_____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies evolve through maturity, experience, and changing income and status
a. Socialization b. Maslow's hierarchy c. The family life cycle d. Showrooming