Which medium first prompted scholars to widely expand their study and analysis of the effects of media on society?
a. newspapers
b. television
c. magazines
d. radio
ANSWER: b
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You and your team of four classmates take a communication research methods class in which you are required to conduct an empirical experiment and write about the results
Your professor is so impressed with your work she recommends that you submit it for presentation in the student section of the National Communication Association. Your paper is accepted, and you and your group must now present what type of informative speech? A. concept B. informative briefing C. professional paper D. object
Manuel conducted a study in a local high school about the effectiveness of humor in a television anti-smoking campaign. After the study was over, he discovered that a popular musician had died of lung cancer during the course of the campaign, and many students stopped smoking in her honor. This is an example of:
a. A problem with external validity b. A problem with internal validity c. A history effect d. Both a problem with internal validity and a history effect
Turn-requesting cues let the speaker know that you would like to say something and take a turn as speaker
Indicate whether the statement is true or false.
Answer the following statements true (T) or false (F)
1.Those who believe in selective exposure theory argue that people frequently seek out media that challenges their social identities. 2.Content analysis by itself can reveal why viewers choose to consume specific media messages. 3.For children under eight, exposure to media violence increases aggressive and antisocial behavior.