Based on Stacks and Michaelson’s types of outcomes, which one of the following sequence of events represents the ideal from a successful campaign?

a. message reception-opinion change-behavior change
b. behavior change -message reception-opinion change
c. opinion change-message reception-behavior change
d. message reception-behavior change-opinion change


a. message reception-opinion change-behavior change

Communication & Mass Media

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If you use the work of others and represent it as your own (don't get permission for use or do not provide proper attribution), you would be guilty of __________

A) defamation B) copyright infringement C) violation of privacy D) plagiarism E) antitrust violation

Communication & Mass Media

Explain the two speaking situations when disseminating handouts is appropriate

What will be an ideal response?

Communication & Mass Media

Suppose a state passed a statute prohibiting corporations from buying ads to support or oppose any referendum unless the ballot measure relates directly to the corporation's business. This law most likely would be

a. constitutional, because corporations don't have a First Amendment right to influence ballot measures. b. constitutional, under the "shareholder rule" of Buckley v. Valeo. c. unconstitutional, unless limited to nonprofit ideological corporations. d. unconstitutional, under the precedent of First National Bank of Boston v. Bellotti.

Communication & Mass Media

Sarah enjoys in-class discussion, because she can understand better about new concepts through talking

Also, she feels motivated to study harder when her teacher told students that the top 5 students' names will be posted on the list of "excellent students." Sarah's learning style is __________. a. Individual learning style b. Cooperative learning style c. Connected learning style d. Affective learning style

Communication & Mass Media