In contrast to an ad's headline, what is the function of the body copy?

a. To complete the story.
b. To provide contact information.
c. To "clinch the sale."
d. To reference the visual element.


a

Communication & Mass Media

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A month before Christmas, you decide to persuade your employer to have a pre-Christmas sale rather than the traditional post-Christmas sale. Which motives or values might you incorporate into your persuasive interview?

What will be an ideal response?

Communication & Mass Media

The categorical imperative is associated mostly with Aristotle

Indicate whether this statement is true or false.

Communication & Mass Media

Even the simplest, most easily understood visual aid should be discussed with the audience.

Answer the following statement true (T) or false (F)

Communication & Mass Media

The four causes of conflict include all of the following EXCEPT

A. goals to be pursued. B. allocation of resources. C. self-esteem. D. behaviors considered inappropriate by one party.

Communication & Mass Media