A manufacturer or seller of a product may identify its merchandise and bar other manufacturers from using the same identification by obtaining
a. a patent.
b. a copyright.
c. a trademark.
d. letterhead stationery.
c
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According to the text, examples of cases used in case studies could be all of the following EXCEPT:
A) customers. B) stores. C) firms. D) markets. E) surveys.
Describe the major contact methods used to collect information from respondents in market research
What will be an ideal response?
Discuss the issue of business globalization and why it is so important.
What will be an ideal response?
Edward leaves Sarah, the cashier, in charge of his gasoline service station while he goes home to have lunch. He tells her not to accept any auto repair jobs
During the lunch break, a customer leaves his car with Sarah to be serviced for a minor engine problem. When Edward returns, he accepts the repair job. Which of the following types of agency relationship is most likely to have been formed here? A) agency by implied authority B) expressed agency C) agency by estoppel D) agency by ratification