A marketing researcher using the scientific method develops and tests hypotheses about the relationships between things or about what will happen in the future.
Answer the following statement true (T) or false (F)
True
With the scientific method, managers use their intuition and observations to develop hypotheses-educated guesses about the relationships between things or about what will happen in the future.
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(Appendix) When preparing a schedule for the calculation of cash generated from operating activities under the direct method, a decrease in Accounts Receivable is
a. added to net sales. b. subtracted from net sales. c. added to operating expenses. d. subtracted from cost of goods sold.
Over the past three years, skincare products retailer E&OE has realized that it is losing sales to competitors who sell products online
E&OE has always cultivated an exclusive upscale image, and the management feels that shifting to the online route will only harm the brand image and sales in the long run. How can E&OE encourage customers to frequent its stores?
Answer the following statements true (T) or false (F)
1. A report from your supervisor on total sales is an example if an internal source. 2. Showing similarities or differences between two things during a presentation is known as a pro-con organizational pattern. 3. We are all storytelling creatures and like to tell and hear stories about people. 4. Research is a central skill needed to present with professional excellence. 5. If you have done your job as a researcher, you will have more information than you need.
Which of the following is the first step in AIDA procedure?
A. Approach B. Attention C. Action D. Attraction E. Attire