The emerging body of law governing cyberspace is often referred to as
a. netlaw.
b. cyberlaw.
c. interlaw.
d. a legal web.
ANSWER: b
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Often when a company introduces a new product or line extension, its promotion will focus on ____ in order to initiate the product-adoption process.
A. creating awareness B. stimulating demand C. retaining loyal customers D. combating competitive promotional efforts E. identifying prospects
Which of the following is NOT part of the three-step process to preparing a spoken or written business message?
a. Identify the central idea of the message. b. Determine the likely receiver reaction to the message. c. Choose an inductive approach for a spoken message and a deductive approach for a written message. d. All of the above are part of the process.
The Bank for International Settlements does not provide bridging loans
Indicate whether the statement is true or false
Value-chain analysis assumes that the basic economic purpose of a firm is to create value, and it is a useful framework for analyzing the strengths and weaknesses of the firm.
Answer the following statement true (T) or false (F)