Which of the following plays the most important role in government buying?
A) price
B) product differentiation
C) advertising
D) personal selling
E) customer relationship management
A
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The two subcategories of quantitative methods are ______.
A. time series analysis and causal methods B. simple linear regression and multiple linear regression analyses C. exponential smoothing and seasonality techniques D. simple moving average and weighted moving average
Of the five cultural value dimensions identified by Hofstede, which cultural value dimension would present the biggest challenge if an organization’s senior leadership team was comprised of leaders from both poles of the dimension?
What will be an ideal response?
Neighborhood marketing primarily attempts to segment customers based on?
a. Geography b. Proximity to the seller c. Proximity to the manufacturer d. Household size
Which sentence expresses numbers correctly?
A) In 2010 we had over 5400 employees; today we have only 4500. B) In 2010 we had over 5,400 employees; today we have only 4,500. C) In 2,010 we had over 5,400 employees; today we have only 4,500.