Which of the following is not considered to be a demographic characteristic?
A. age
B. consumer confidence
C. ethnicity
D. gender
E. education level
Answer: B
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________ are the tangible products that individuals purchase for personal or family use
A) Consumer services B) Consumer goods C) E-services D) E-products E) Industrial goods
Hofstede's framework is based on social science theory.
Answer the following statement true (T) or false (F)
An evaluation of the how well a firm's buyers understand the computation of maintained markups can best be ascertained through a _____ audit
a. mystery shopper b. disguised c. horizontal d. nondisguised
Cash outlays that had been previously made and have no effect on the cash flows relevant to a current decision are called ________
A) incremental historical costs B) incremental past expenses C) opportunity costs foregone D) sunk costs