More than 40 sponsors left Rush Limbaugh’s popular radio show in 2012 when Limbaugh ______.

A. called an African American White House reporter “a cleaning woman”
B. called a law student and birth control advocate a “slut” over the air
C. called members of a college women’s basketball team a group of “nappy-headed hos”
D. made fun of two of his show’s big sponsors


B. called a law student and birth control advocate a “slut” over the air

Communication & Mass Media

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Public figures are protected from commercial use of their likeness

a. If they have not been alive during the time it was used b. As long as they have publicly stated they are opposed to it c.More effectively than the general public because they are newsworthy d. In an ad in a magazine but not on the cover of a magazine

Communication & Mass Media

Compare organizational assimilation theory and organizational information and control (OIC) theory. Specifically, how might the two theories overlap to explain a newcomer’s socialization and progress within the organization?

What will be an ideal response?

Communication & Mass Media

Tara was confused when her husband said his office felt like a zoo and everyone was running around like crazy trying to get things done. Tara remembered going to the zoo as a child with her parents and enjoying the animals in a peaceful setting. This situation demonstrates the _____ meaning of words.

a. denotative b. concrete c. abstract d. connotative

Communication & Mass Media

What is implied by the ethical contract established between journalists and the public?

A. The public expects journalists to be fair and impartial. B. The public realizes that journalistic mistakes are inexcusable. C. Journalists realize they are required to tell the public what they want to hear. D. Journalists expect the public to realize they are promoting a biased agenda.

Communication & Mass Media