Bundle pricing may be perceived to be of value by customers because
A. they always pay a lower price per item than they would have if they bought each item separately.
B. they prefer buying a combination of bundled products in a single transaction, which saves time, effort, and perhaps money.
C. the companies selling the products can sell them at a lower price because their costs of packaging are lower.
D. they are purchasing complementary products, which is convenient for them.
E. they can purchase items that are consumed frequently in larger quantities.
Answer: B
You might also like to view...
_____________ leadership advances the interests of both leader and follower, but there is no deep or enduring link between them.
a. Transactional b. Transformational c. Moral d. Servant
A restriction on commercial speech is valid as long as it forbids only the expression of views on controversial issues.
Answer the following statement true (T) or false (F)
The p-value is a probability that measures the support (or lack of support) for
A. the null hypothesis. B. the alternative hypothesis. C. either the null or the alternative hypothesis. D. neither the null nor the alternative hypothesis.
High Inc. has an accounts receivable turnover ratio of 7.3. Low Company has an accounts
receivable turnover ratio of 5. Assuming that High and Low have the same sales level, which of the following statements is correct? A) Low Company has (on average) a lower accounts receivable balance than does High. B) High has a higher accounts receivable balance on average than does Low Company. C) High's average collection period is less than Low's. D) Low's average collection period is less than High's.