Which type of advertising is considered useful when the product of a firm has achieved brand preference or insistence and the firm needs to primarily reinforce its previous promotion?
A. competitive advertising
B. institutional advertising
C. pioneering advertising
D. reminder advertising
E. comparative advertising
Answer: D
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When Brazilian Carlos Ghosn was installed as chief executive, he introduced two new words into Nissan's lexicon:
A) beliefs and values. B) values and activities. C) speed and commitment. D) policies and speed. E) activities and commitment.
In writing messages that deliver instructions, what advice should you follow?
A) Use an autocratic tone to establish the importance of the instructions. B) Assume that employees want to contribute to the success of the organization. C) Focus on the steps in the procedure and let the tone take care of itself. D) Criticize the person(s) responsible for trouble with previous procedures and then praise the person(s) responsible for the new procedure.
Laney is a resident of Maine. Delacorte is a Canadian. They dispute the ownership of Petite Isle, an island in North Rapids River on the border between Canada and the United States. The diversity of the parties' citizenship could serve as a basis for
a. federal jurisdiction. b. general jurisdiction. c. limited jurisdiction. d. universal jurisdiction.
Which of the following dispute resolution methods is the least expensive and much faster to complete?
A. Arbitration B. Mediation C. Piercing the veil D. Litigation