What are the different brand sponsorship options available to manufacturers?

What will be an ideal response?


A manufacturer has four sponsorship options. The product may be launched as a national brand (or manufacturer's brand), as when Samsung and Kellogg sell their output under their own brand names (the Samsung Galaxy tablet or Kellogg's Frosted Flakes). Or the manufacturer may sell to resellers who give the product a private brand (also called a store brand or distributor brand). Although most manufacturers create their own brand names, others market licensed brands. Finally, two companies can join forces and co-brand a product.

Business

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Under the accrual method of accounting, income is considered earned when all the events have occurred which fix the right to receive the income and when the amount of income can be determined with reasonable accuracy.

Answer the following statement true (T) or false (F)

Business

Property, plant and equipment is classified as_____________assets on the balance sheet

Fill in the blank(s) with correct word

Business

Which of the following should be considered when a company decides to declare a cash dividend on common stock?

a. The retained earnings balance only b. The amount of authorized shares of common stock c. The book value of the company's stock d. The cash available and the retained earnings balance

Business

The recognition point for revenues, expenses, gains and losses is the same for tax and financial reporting purposes

Indicate whether the statement is true or false

Business