Describe and define Big Data. Why is a search engine a Big Data application?
What will be an ideal response?
• Big Data is data that cannot be stored in a single storage unit. Big Data typically refers to data that is arriving in many different forms, be they structured, unstructured, or in a stream. Major sources of such data are clickstreams from Web sites, postings on social media sites such as Facebook, or data from traffic, sensors, or weather.
• A Web search engine such as Google needs to search and index billions of Web pages in order to give you relevant search results in a fraction of a second. Although this is not done in real time, generating an index of all the Web pages on the Internet is not an easy task.
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The cognitive component of an attitude:
A) contains the feelings or emotions a person has about an object, person, or idea B) refers to a person's mental images, understanding, and interpretations of an object, person, or idea C) is an individual's intentions, actions, or behavior D) is the mental picture a person has of an object, person, or idea
Which of the following allow(s) readers to follow the structure of the document and determine key points of your message?
A) Review sections B) Preview sections C) Transitions D) Headings and subheadings E) The introduction
Which of the following is true about a majority decision reached by the U.S. Supreme Court?
A) All the judges agree as to the outcome and reasoning used to decide a case. B) A majority of the judges agree as to the outcome but not the reasoning used to decide a case. C) A majority of the justices agree as to the outcome and reasoning used to decide a case. D) An equal number of judges vote for and against the petitioner and the case remains undecided.
Why is audience analysis so critical when you are planning a persuasive request?