Explain the elaboration likelihood model (ELM)
What will be an ideal response
The elaboration likelihood model focuses on how audience members interpret persuasive messages. ELM theory includes factors that researchers call indirect or peripheral. If a person responds to the music, creative logo, or attractive spokesperson in an advertisement, he or she has been indirectly persuaded. ELM is more audience-centered than other persuasive theories, so it can be valuable in understanding how we have been persuaded.
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This communication style is considered to be attentive, friendly, and relaxed
A) considerate B) attractive C) inconsiderate D) unattractive
VNR stands for
A) video news release B) values-neutral research C) values-negotiated risk D) variable noncompliance restriction E) video network registration
Video games could be considered a new mass medium because ______.
A. the major video game systems are all produced by the top six Big Media companies B. the consoles can be used to deliver a range of media content and video games are becoming a new way to deliver advertising C. video games are available using a range of technologies D. you can’t fool me, no way are video games a new mass medium
Which of the following statement(s) is/are TRUE about the concept of “race?”
a. It is a categorization system based on physical differences. b. The association of physical, mental, emotional or attitudinal qualities with racial groups has no biological basis. c. Race is socially constructed within historical, political, and economic contexts with consequences that continue to affect us today. d. Race will lose its social significance if individuals choose to ignore it or be colorblind.