A(n) ________ consists of the various marketing organizations involved in moving the flow of goods and services from a producer to a user.
A. intermodal shipping network
B. distribution channel
C. order processing
D. trade promotion
Answer: B
Business
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Puffery exists when a firm makes an exaggerated statement about a good or service, while a claim is a factual statement made about a good or service
Indicate whether the statement is true or false
Business
Sales mix refers to the combination of products sold by a company.
Answer the following statement true (T) or false (F)
Business
Who ________ the team that came up with those ideas for saving energy?
a. led b. lead
Business
Patty's parents give her a car as a graduation present. While Patty spends the summer in Europe, her friend Rita agrees to keep the car in her garage. On Patty's part, this is acquisition of property by
A. bailment. B. capture. C. find. D. gift.
Business