In his introduction, Jakub details travelling to five different countries to personally examine various handwritten drafts of his subject's first novel. In terms of the three components of ethos, this is an example of
A. goodwill.
B. virtue.
C. warmth.
D. wisdom.
Answer: B
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In his Treatise on Rhetoric, which Greek philosopher described three forms of rhetorical proof?
A. Plato B. Aristotle C. Thales D. Socrates
Your main points should be created before you formulate your central idea.
Answer the following statement true (T) or false (F)
An organization approached a PR firm to design a campaign for its new product launch. The firm wanted to know details about the product and the organization before it committed to the proposal
Which step of the public relations process is the firm currently in, and why? a) Research and analysis; because the firm is seeking input that will help it determine the extent of the PR opportunity that the organization possesses b) Communication; because the firm is communicating with the concerned personnel about how their previous product was marketed c) Feedback; because the firm is getting feedback about the organization from the employees d) Assessment and analysis; because the firm is analyzing and assessing the image that the organization has among the public
The correct term to use when referring to an ethnic or cultural group should be determined by
what is most commonly used. Indicate whether the statement is true or false