Answer the following statements true (T) or false (F)

1. Marketing is the process that lets the world know what you have to offer and what value it brings to them.
2. Availability is the capacity to deliver your product and/or service in a timely manner.
3. Web-based media is a major component of any marketing plan. It is the most important step in the process.
4. Radio provides a higher cost broadcast alternative to television.
5. Newspaper advertising is one of the largest and most common forms of print media used in
automotive service advertising.


1. TRUE
2. TRUE
3. FALSE
4. FALSE
5. TRUE

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