Neville is trying to create an advertising message that tells consumers how his company's cable and Internet services differ from other alternatives in the market. Neville is trying to create a(n)
A. flighting ad strategy.
B. institutional advertising message.
C. PSA.
D. unique selling proposition.
E. proportional benefit communication.
Answer: D
You might also like to view...
A major advantage of the retail method of accounting is that _____
a. costs do not have to be decoded b. a physical inventory is required to prepare an operating statement c. frequent operating statements are not possible or necessary d. no adjustments to inventory values need be recorded
IRA funds may be invested in all of the following except one. Which one?
A) Life insurance B) Real estate C) Foreign stocks D) State bonds
A television ad for VenusCell Inc. shows a famous celebrity describing the features of the latest smartphone launched by the company. The celebrity talks about the features of the new smartphone such as 4G technology, AMOLED touchscreen, SVGA, tri-band, and WAP. According to the persuasion matrix, it is likely that a less educated audience will face problems associated with ________ due to the use of mobile jargons in the ad.
A. comprehension B. yielding C. retention D. presentation E. attention
A probability density function is a mathematical way of describing Bayes' theorem
Indicate whether the statement is true or false