In Leegin Creative Leather Products v. PSKS, a maker of leather goods would not sell to stores that would not follow its pricing policy (resale price maintenance). The Supreme Court held that:
a. all vertical price fixing subject to a per se rule of illegality
b. resale price maintenance that injures intrabrand competition would be generally illegal c. vertical price restraints injure the ability of sellers to compete so are generally illegal
d. vertical price fixing of minimum prices is subject to a per se rule of illegality e. none of the other choices
e
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Companies that are not committed to shared value, view value creation as something that includes only the top management and shareholders
Indicate whether the statement is true or false
Which of the following types of ads can users block with Internet access software applications?
A) banners B) buttons C) pop-ups D) search engine listings E) directory listings
Which of the following is one of the three main categories of marketing functions?
A) innovation B) internal communication C) exchange D) publicity E) sales
In order to create a culture of innovation, organizations often have to:
A) Hire consultants B) Modify or create new myths, stories, language, and metaphors C) Establish success parameters D) Modify employee expectations