What are the advantages of using an advertising agency to develop an advertising campaign?
What will be an ideal response?
Most large corporations employ an advertising agency to develop advertising campaigns. When an organization uses an advertising agency, the firm and the agency usually develop the advertising campaign jointly. How much each participates in the campaign's total development depends on the working relationship between the firm and the agency. Ordinarily, a firm relies on the agency for copywriting, artwork, technical production, and formulation of the media plan.
Advertising agencies assist businesses in several ways. An agency, especially a large one, can supply the services of highly skilled specialists-not only copywriters, artists, and production coordinators but also media experts, researchers, and legal advisers. Agency personnel often have broad advertising experience and are usually more objective than a firm's employees about the organization's products.
Because an agency traditionally receives most of its compensation from a 15% commission paid by the media from which it makes purchases, firms can obtain some agency services at low or moderate costs.
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Repayments of bonds would be shown as a cash outflow in the investing section of the statement of cash flows
a. True b. False Indicate whether the statement is true or false
Explain and give examples of how packaging protects, communicates, and promotes usage.
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Teri borrows $10,000 from USA National Bank to remodel a room in her home. This transaction is subject to
a. no federal law. b. the Consumer Leasing Act. c. the Consumer Product Safety Act. d. the Truth-in-Lending Act.
The Willsborough Growth Trust, an institutional investor, issues a fixed number of shares among investors. However, this is not how the trust makes its profit. For maximum returns, it uses the money received from selling its shares to investors and puts it in a portfolio of assets. This scenario is reflective of:
A. a closed-end fund. B. limited mobility. C. limited liability. D. a closed corporation.