Grayson's Guitars issued 50 shares of $14 par common stock in exchange for a piece of equipment with a current market value of $1,000. Which of the following is NOT part of the journal entry for this transaction?
A) Debiting equipment for $700
B) Crediting Common Stock for $700
C) Debiting equipment for $1,000
D) Crediting paid-in capital in excess of par-common for $300
A) Debiting equipment for $700
Explanation: debit equipment for market value, not for value of stock.
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If an advertisement by Pampers is designed to appeal to a person's emotions first, the ad addresses which component of an attitude?
A) affective B) cognitive C) conative D) value
The competing concepts under which organizations have conducted marketing activities include: the production concept, product concept, selling concept, marketing concept, and holistic marketing concept
Evaluate the advantages and disadvantages of each concept. Which concept do you believe is the most effective? Why?
What is the difficulty in using horizontal, vertical, or ratio analysis?
a. The complicated calculations required to arrive at change statements. b. Identifying the changes and speed of changes in the ratios, when the change is unexpected or unexplained. c. Knowing when a change in account balance or relationship is significant enough to signal possible fraud. d. Assessing the magnitude or significance of changes in account balances looking only at raw financial statement numbers.
What are strategic frames?
a. Strategic plans that are developed as part of the change process b. Flexible frames that center around core values c. Sets of assumptions about how the world works that may act as blinders d. Framework to develop change plans and strategic direction