Cell phone manufacturer LZT has to choose between two options for sourcing parts: Japan-based Keiko Inc. and US-based Global Tech. How can Keiko reduce the total customer cost for LZT?
What will be an ideal response?
Keiko can reduce the price or cost of ownership and maintenance, simplify the ordering and delivery process, or absorb some buyer risk by offering a warranty.
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In which of the following types of advertising timing patterns do exposures appear evenly throughout a given period?
A) concentration B) pulsing C) flighting D) continuity E) frequency capping
What are the four basic and most commonly used ways to develop a detailed plan for a service delivery system?
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Indicate whether the statement is true or false