What should be the first step in decision making when faced with an ethical dilemma?
A. Discuss with others your options
B. Choose an ethical theory to follow
C. Determine consequences
D. Get the facts surrounding the problem
Answer: D
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Which of the following is a direct communication that marketers can use to communicate with a target market?
A) personal selling B) advertising C) sales promotions D) sponsorships E) public relations
In response to China's requirement to censor Internet searches
A. Google supported cyberattacks against Chinese government servers. B. Google agreed to engage in censorship, disclosing to customers that censorship had occurred. C. Google chose not to enter that country. D. Google provided users of its Chinese site with a hot link to its uncensored U.S. site, which prevented the Chinese government from restricting Chinese users access to uncensored content. E. Google refused to engage in censorship, including a disclosure on its site that no censorship had occurred.
The Sit-N-Spin Corporation manufactures and assembles office chairs. Sit-N-Spin uses an activity-based costing system to allocate all manufacturing conversion costs. Each chair consists of 30 separate parts totaling $125 in direct materials, and requires 6.0 hours of machine time to produce. Additional information follows: Activity Allocation Base Cost Allocation Rate Materials Handling Number of parts $6.25 per part Machining Machine hours $6.00 per machine hour Assembling Number of parts $4.50 per part Packaging Number of finished units $7.75 per finished unit
What is the cost of materials handling per chair? a.) $322.50 b.) $46.50 c.) $187.50 d.) $135.00
As of 2014, approximately what percentage of marketing firms indicated that they use big data?
a. 10% b. 45% c. 75% d. 90%