Lack of privacy, fear of credit card security, and inability to examine merchandise prior to purchase are major impediments to Web-based sales
Indicate whether the statement is true or false
True
You might also like to view...
José has consistently exceeded his sales projections for the past four quarters. His supervisor gave him a promotion because of his high sales success. His supervisor is using ______.
A. transformational leadership B. middle-of-the-road leadership C. laissez-faire leadership D. transactional leadership
Which of the following statements is not true about adjusting entries?
a. Adjusting entries must be both journalized and posted. b. Adjusting entries are normally supported by an explanation. c. Adjusting entries are dated as of the last day of the period. d. Omission of adjusting entries will have over- or understatement impacts on the income statement but not the balance sheet.
What is a risk of acceptance of change?
a. Having the change move too quickly b. The possibility of groupthink c. Accepting the wrong change for the organization d. People are in it for the wrong reasons
The text stresses that
A. a good product usually sells itself. B. advertising and selling are not really part of marketing. C. marketing is nothing more than a set of business activities performed by individual firms. D. marketing is a social process and a set of activities performed by organizations. E. marketing techniques have no application for nonprofit organizations.