Which of the following is an action-focused marketing event that attempts to get customers to purchase within a limited period of time?
A) sales promotion
B) market penetration
C) marketing research
D) market segmentation
A
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You decided to investigate the following dimensional questions in your evaluation. Please identify the most appropriate category of the program logic model (resources, activities, outputs, outcomes, and impact) for each dimension:
a. If a sufficient amount of budget was allocated for the program: ______ b. How well employees learned from the program: ______ c. How well employees performed the newly learned tasks on the job: ______
Answer the following statements true (T) or false (F)
SFAS No. 142 converted goodwill into a non-amortizable asset subject to its own impairment rules.
Selling domestically produced products to foreign markets is the least-risky option for entering international markets.
Answer the following statement true (T) or false (F)
Which of the following statements about action plans is true?
A. Action plans should not be constrained by a time frame in order to allow for modification. B. Action plans should hold employees accountable for the implementation. C. Action plans should permit a degree of autonomy to managers and not be constrained by budgets. D. Action plans must be specific so that managers have a clear understanding of the resource requirements necessary to implement the plan.