Experiential marketing combines the following, except:
A) direct marketing
B) guerilla marketing
C) field marketing
D) sales promotions
B
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When planning the audit, information is gathered by all of the following methods except
a. completing questionnaires b. interviewing management c. observing activities d. confirming accounts receivable
Properly designed physical database tables must
a. have a unique name for each column that may not be repeated in other tables b. confirm to the rules of normalization c. Both a. and b. d. Neither a. nor b.
Per-unit variable costs
A) can be misleading and lead to poor decisions B) increase as output increases C) decrease as output decreases D) remain constant within the relevant range
What type of revenue should be a primary goal when developing a business model?
a. Initial revenue b. Fast revenue c. Recurrent revenue d. Any revenue