For an intermediary, a sales promotion would mean all of the following EXCEPT

A. assigning a larger budget to the product.
B. expecting the promotion to go on forever.
C. giving the product extra sales emphasis.
D. deciding to stock a product.
E. providing a special display space.


Answer: B

Business

You might also like to view...

Heavy focus on price reductions and discounts during a recession allows firms to improve long-term brand equity and price integrity

Indicate whether the statement is true or false

Business

Tactical plans are more detailed than strategic plans.

Answer the following statement true (T) or false (F)

Business

Which of the following is a behavior?

a. Enthusiastic b. Attention to detail c. Submitting expense reports without errors d. Messiness

Business

A ________ corporation is a corporation that owns stock in another corporation sufficient to control that corporation.

A. sister B. parent C. subsidiary D. control

Business