Why should marketers consider social music sites as possible ad vehicles?
a. These social sites offer targeting and reach capabilities.
b. Advertisers can target using age, gender, preferred music genre, and location.
c. Ad impressions are charged on a CPM basis.
d. Production may be provided by the site.
e. All of these.
All of these
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According to Exhibit 2.1 "Ethical Business Leader's Decision Tree", which of the following is the first question managers should ask themselves when determining whether a proposed action is ethical?
a. Whether it will result in a loss of profits b. Whether stockholders would approve c. Whether the CEO would approve d. Whether it is legal
The temperature of the room in which you are taking this test is a ____________________ quantitative variable
Fill in the blank(s) with correct word
SQL would be best described as doing which of the following?
A) Allowing RDBMS to communicate with the database administrator. B) Allowing the end user to communicate with RDBMS C) Allowing the RDBMS to communicate with database server hardware. D) Enabling the database to communicate with RDBMS
When planning for supplies, equipment, and software to be used in a meeting, the following is a list of items commonly needed EXCEPT
A) a laser pointer for the presentation. B) a printer in case something needed to be printed. C) a notebook computer for presentation hook up or for note taking. D) a ceiling-mounted multimedia projector.