Answer the following statement(s) true (T) or false (F)
1. According to the American Association of Dermatologists, darker skinned people are just as susceptible to many forms of skin cancer as lighter skinned people. This fact has led the organization to launch a new program that will focus on behavior change in the African American community.
2. Strategic planning is central to the concept of strategic public relations and promoting social responsibility initiatives.
3. Workplace giving has a positive effect on brand loyalty from new customers and on brand awareness from existing customers.
4. The four types of strategic objectives are informational, motivational, relational, and reputational.
5. Researching and identifying your target audience is a critical step in developing a viable communications plan.
1. TRUE
2. TRUE
3. FALSE
4. FALSE
5. TRUE
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"Could you point to Serbia, or Kosovo, or Malaysia on a globe without spending a lot of time
searching?" is an example of a direct question. Indicate whether the statement is true or false
Diana spoke louder when she reached the conclusion of her speech. Diana was using _______ to emphasize her point
Fill in the blank(s) with the appropriate word(s).
Which of the following details is an example of how Bill Jr. from Steamboat Bill Jr. embodies modern values?
A) He drives a fancy car. B) His father owns the county's new riverboat. C) He wears a carnation when he meets his father at the train station. D) His stocky build stands in sharp contrast to his father's diminutive stature.
The reason to try to create a(n) ________ moment is to help listeners retain something from the presentation.
A. memorable B. unexpected C. regrettable D. virtual