Discuss the importance of listening skills. What is reflection, and how does it help managers listen effectively? What are some other ways to become a better listener?
What will be an ideal response?
Answer: Managers need good listening skills. Although people often assume that good listening is easy and natural, in fact it is difficult and not nearly as common as needed. A basic technique called reflection helps people listen well. Reflection is a process by which a person states what he or she believes the other person is saying. This technique places a greater emphasis on listening than on talking. When the listener reflects to the speaker, who then signals accuracy or corrects misunderstandings, the result is more effective two-way communication. Besides using reflection, you can improve how well you listen by practicing certain techniques. Listening begins with personal contact. Staying in your office, keeping the door closed, and eating lunch at your desk are sometimes necessary to get pressing work done, but that is no way to stay on top of what is going on. Better to walk the halls, initiate conversations, and go to lunch, even with people outside your area.
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In the capacity of project leaders, senior systems analysts are put in charge of several analysts and programmers.
Answer the following statement true (T) or false (F)
In a Pepsi project the researcher is interested in examining the effect of humor and the effect of various levels of brand information on advertising effectiveness. Three levels of humor (no humor, some humor, and high humor) are to be examined
Likewise, brand information is to be manipulated at three levels (low, medium, and high). The resulting table would be three rows (levels of information) by three columns (levels of humor), producing nine possible combinations or cells. The respondents would be randomly assigned to one of the nine cells. Respondents in each cell would receive a specific treatment combination. After exposure to a treatment combination, measures would be obtained on attitudes toward Pepsi advertising, brand, and the celebrity from respondents in each cell. To which category of design does this fall into? A) statistical regression design B) recombinant design C) static group design D) one-shot case study E) factorial design
The sorting process allows retailers to purchase goods from a variety of manufacturers and to sell them in small quantities to consumers
Indicate whether the statement is true or false
What is a weakness of a simple structure?
A. Duplication of activities and resources increases costs and reduces efficiency. B. Functional specialists become insulated and have little understanding of what other units are doing. C. Pursuit of functional goals can cause managers to lose sight of what is best for the overall organization. D. Reliance on a single person is risky.