A junior marketing executive at MorningGo Cereals suggests increasing the package size and price of its best-selling brand without increasing the amount of cereal inside the box. Her superior warns that this might be a bad idea because MorningGo's long-term survival, like most companies, depends on
A. cost-cutting measures.
B. continually selling to new customers and markets.
C. creating and maintaining satisfying exchange relationships.
D. high-volume, low-margin sales.
E. increasing shelf space for their brands.
Answer: C
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The economic liftoff period in the U.S. occurred from
A. 1929?1949. B. 1950?1970. C. 1970?1982. D. 1982?present.
Which of the following best describes the internal rate of return?
A) interest rate that makes the net present value of the investment equal to zero B) discount rate that is used to evaluate funds borrowed from a lender for profitability C) the ratio of average annual income to average amount invested D) the rate at which the profitability of an investment increases
Which of the following is a common assumption of cost estimation?
A. Cost behavior depends on many cost drivers. B. Cost behavior patterns are linear within the relevant range. C. Costs are curvilinear. D. Cost behavior patterns are nonlinear outside of the relevant range.
Monica enjoys her job and her coworkers. She feels her work environment is safe and her salary is a good one. Her benefits, though, are inadequate for her family's situation
According to Herzberg, Monica will not be motivated by the hygiene factors she experiences because she takes them for granted. Indicate whether the statement is true or false