Revel Inc., a cell phone manufacturer, launched its new range of smartphones that could only be purchased on the company's official Web site and not at retail outlets. This limitation may be attributed to the__________element of Revel's marketing mix
Fill in the blanks with correct word.
ANSWER: distribution
Revel's strategy to sell its cell phones online is attributed to the distribution element of its marketing mix. The term marketing mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market.
You might also like to view...
For a current liability to exist, the liability must be due usually within a year and must be paid out of current assets
a. True b. False Indicate whether the statement is true or false
Which of the following is the best way to manage virtual teams?
A. Make sure that the majority of your team members are junior-level staffers who have no more than a year's tenure at the company. B. Check in regularly, but resist the urge to micromanage. C. Require all team members to work on the same schedule—say, Monday through Friday, from 9 a.m. until 6 p.m. D. Meet with each individual member of the team at least twice a week. E. Avoid face-to-face communication and convey information primarily through email and texts.
The adjusting entry to apply factory overhead to the work in process ending inventory includes
a. debiting Finished Goods Inventory and crediting Factory Overhead. b. debiting Work in Process Inventory and crediting Factory Overhead. c. debiting Factory Overhead and crediting Work in Process Inventory. d. debiting Factory Overhead and crediting Finished Goods Inventory.
Illusory promises require both parties to perform their contractual obligations
Indicate whether the statement is true or false