Which of the following is a benefit a company can gain through using a CRM system?
A) creating marketing messages that appeal to all of its customers
B) reducing employee hours spent managing information flow
C) reducing company technology expenditures
D) identifying dissatisfied customers before losing them to the competition
E) eliminating the need for costly loyalty programs
D
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A check involves three parties. The bank in which the drawer has money on deposit is called the
a. payer; b. drawer; c. payee; d. drawee; e. endorser
______ refers to the fact that organizations are greater than the sum of their parts.
A. Hierarchy B. Synergy C. Socially constructed D. None of these
Describe the different techniques that you can use to subordinate the refusal in a bad-news message
Managers charged with implementing and executing strategy need to be deeply involved in the budgeting and resource allocation process because of all the following reasons EXCEPT
A. a change in strategy nearly always calls for budget reallocations and resource shifting. B. without major budget reallocations there is little chance that desired core competencies and organizational capabilities will emerge. C. resource allocation involves screening of requests for people, facilities, and equipment, and approving them whether they contribute to the strategy execution effort or not. D. too little funding deprives organizational units of the necessary resources to execute their piece of the strategic plan while too much funding wastes organizational resources and reduces financial performance. E. lean, carefully managed budgets protect the company's financial condition and eliminate the wasteful use of cash.