Which of the following is NOT one of the four basic options in the promotional mix?
A) personal selling
B) branding
C) advertising
D) public relations
E) sales promotions
B
Explanation: B) The four basic options in the promotional mix are advertising, public relations, personal selling, and sales promotions. All of these options, particularly advertising, take advantage of brand recognition to encourage brand loyalty, association, and awareness. Branding is an aspect of marketing that creates an identity for a company that distinguishes it from other businesses, particularly competitors. Branding is a process that takes place before sales promotions take place.
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Internal control system have limitations. These include all of the following except
a. possibility of honest error b. circumvention c. management override d. stability of systems
When an economy is characterized by high inflation, special pricing tactics are often necessary. One popular cost-oriented tactic is culling low-profit margin products from a product line
Explain why this tactic might backfire, and describe the other two cost-oriented tactics that can be used instead. What will be an ideal response?
The ________ model answers one basic question: How soon will I recover my initial investment?
A) payback period B) IRR C) NPV D) profitability index
Under a fixed exchange rate regime, if the domestic currency is initially ________, that is ________ par, the central bank must intervene to buy the domestic currency by selling foreign assets
A) overvalued; below B) overvalued; above C) undervalued; below D) undervalued; above